THE NEW SCHOOL
APPROACH TO
GREAT PRODUCTS

Line-drawn pictues of Mike and Sean

SMS PRODUCT DESIGN IS A NEW, OLD COMPANY. MAKE SENSE? THIS GROUP WAS BORN WITH  TWO DECADES+ HISTORY OF BUILDING THE BEST PRODUCTS FOR SOME OF THE MOST RECOGNIZABLE BRANDS IN THE SPORTING GOODS WORLD, WORKING WITH THE BIGGEST (AND BEST) RETAILERS. YOU COULD SAY WE HIT THE PAVEMENT RIDING.

THE WAY FORWARD WAS ALWAYS  CLEAR TO US: WE NEEDED A NEW ENTITY WITH A PRECISE FOCUS. BIKES. ACTION SPORTS. COOL STUFF ON WHEELS. IT NEEDED TO BE A BIT SMALLER IN ORDER TO KEEP US FAST. IT NEEDED THE RIGHT SPACE TO HELP BREED THE KIND OF CULTURE THAT EATS AND SLEEPS  BIKES.

SMS IS THAT COMPANY.

AT OUR HELM ARE TWO EXPERIENCED GENTLEMEN (AND WE USE THAT TERM LOOSELY): PARTNERS MIKE MILO AND SEAN MUSSON. BETWEEN THEM, THEY HAVE 35+ YEARS IN THE BIKE BUSINESS, BOTH ON THE SUPPLY AND SOURCING SIDE AND THE BUYER SIDE WORKING AT ONE OF OUR BIGGEST RETAILERS. THEY GET IT, THEY’VE BEEN THERE. THEY’RE OLDSALTS WITH NEW IDEAS ON HOW TO MAKE EVERY VENTURE A MASSIVE SUCCESS.

BACKED UP BY OUR IN-HOUSE SMS DESIGN TEAM  AND OUR SMS CUSTOMER-FIRST SUPPORT ON THIS SIDE OF THE POND; AND OUR SMS GROUND-CREW IN ASIA , SMS IS READY TO RESPOND, READY TO GET INVOLVED, AND READY TO KNOCK YOUR NEXT PROJECT OUT OF THE PARK. LIKE... INTO THE NEXT COUNTY OUT OF THE PARK.