Just like the process of creating a bike, coming up with new ideas to help people get more fun out of their ride is a process we have always enjoyed. Whether it’s a light or a bell, a lock or a helmet, we put the same amount of energy into the small details. How is this piece going to be used? How can we make the function simple? What are the hardest features for the consumer to understand, and how can we fix them? The accessories we develop are how consumers personalize their riding experience, so with every idea, we start with the idea of “would we use this”?
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