Action Sports
When you come to work and get to think about ways to make riding a skatepark more fun, it really can’t be considered work. In developing comprehensive pro scooter, skateboard and BMX assortments, the key is to actually involve the riders in the process. It’s impossible to create these products without the first-person feedback of someone who is going to throw themselves in the air while riding it! There are enough of those boardroom-created ideas out there already, and we wanted no part of that. Especially if our own kids were going to be on them.
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