Creating bikes that people look forward to getting on is really where it started for us. We love everything about the process of creating a bike. From figuring out what kind of frame will work, going through the design process, talking about colours and graphics, and finally getting to the stage where we are looking at an actual bike sample. The first time that we get on a bike that we have created is always a cool experience, and the fact that we have shipped millions of bikes over the years doesn’t take away from it one bit.
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