BIRDHOUSE
Getting the chance to work with Tony Hawk and the Birdhouse brand was really a thrill. It’s not every day that you get to work with an industry legend, so we really had to make sure we were on our game! We developed a complete line of boards at higher retails than the Sport Specialty channel could previously sell, but lower than completes were typically selling for in the IBD. The feedback was significantly positive, and generated great sales before the Sport Specialty market trended out of skate.
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