GREENIUS
The Greenius sub-brand was created to highlight Everyday Bicycles products that met a higher environmental impact standard than regular products. Products like LED Li-Ion batteries were the initial focus, and has transitioned to highlight products that are a better choice than getting in the car, like travel trailers and related accessories. Future plans are to develop this brand further into e-bike related product.
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Ownership
SMS PRODUCT DESIGN
Regions
US, CANADA
Retail Placement
CANADIAN TIRE, CONSUMER-DIRECT ONLINE
Categories
accessories, bicycles, trailers
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