REEBOK
Using the incredible brand recognition that Reebok enjoys within the fitness category as our entry point, SMS negotiated for North American and UK rights to create wide ranging assortment of bikes. Working with RFE International in the UK, and directly with Sport Chek (Canada), Dick’s Sporting Goods and then Target in the US, the assortment saw great consumer buy-in and success within the fitness-focused cyclist segments.
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